Want to Sell More Product? Start With a Bloody Good Recipe
You’ve got a great product. You know it, we know it. But if no one knows what to do with it once it’s in their kitchen, chances are it’s going to sit pretty in the pantry - or worse, not get picked up in the first place.
That’s where recipe-led content comes in. No, not filler content. Not a soggy blog post buried on your site from 2021. We’re talking about purpose-built, scroll-stopping, “I’m making that tonight” kind of content. The kind that makes people actually cook with your product. And then buy it again.
Why You Need Recipes That Actually Do Something
We’re in the age of overwhelm. Too many brands. Too many choices. Not enough time. People are busy, they want fast answers - and they’re not going to spend ten minutes working out how to use your native spice blend or protein powder.
Recipes close that gap. They show your product in action. They educate. They inspire. And if they’re done well, they convert. It’s simple: if someone sees your product in a delicious looking dish that feels doable, you’re already halfway to the sale.
What Makes a Recipe Work Harder For You
Spoiler: not all recipes are created equal. A good one for your brand should be:
Relatable, but interesting – something your audience might already make, but with a twist (your product).
Photographed beautifully – if it doesn’t stop the scroll, it’s not working hard enough.
Seasonal, snackable, or just damn clever – timing and relevance are key.
On-brand and intentional – every recipe should link back to your product’s core value.
Forget the generic frittatas. What you need is a recipe that makes your product make sense to the right people.
How to Turn Recipes Into Sales (Not Just Likes)
This is the part most people skip. Great content needs to work across the whole customer journey - not just in a pretty carousel post. Here's how we help our clients do it:
Embed recipes on product pages → Less confusion, more conversion.
Create lead magnets or eBooks → Capture emails and educate your audience.
Send them to stockists → Help them sell your product better.
Repurpose for socials, ads, emails, print → One recipe, five touchpoints.
Think seasonally → That mango salsa might be a summer hero, but it’s not doing you any favours in the middle of July. Save it for when it sings.
You Don’t Need 100 Recipes. You Need 10 Great Ones.
Most brands don’t need to build a whole recipe suite - they just need a solid stack of recipes that show off the versatility and value of their product. A few hero dishes, styled beautifully, shot properly and backed by a bit of strategy.
Here’s the gist, in case you skimmed.
People won’t buy what they don’t understand.
Recipes bridge that gap - in style.
And we happen to be really, really good at them.
Want your product to be the one that ends up in someone’s cart and on their dinner table?